“It’s Similar”

A 4Sure Media Production
Producer: Beverly Batzel
Director: Alex Boikov
DOP: Ryan Wave
Executive Producer: Phillip Shakro

Customers book their dream car online - then get hit with the dreaded "It's similar." This ad humorously exaggerates that all-too-common rental car experience, turning a real customer frustration into a memorable and entertaining story.

“Horror Movie”

A 4Sure Media Production
Producer: Beverly Batzel
Director: Alex Boikov
DOP: Ryan Wave
Executive Producer: Phillip Shakro

What if your rental car chose the worst possible moment to fail? This horror-themed spot turns vehicle unreliability into a suspenseful, cinematic nightmare - showing how a bad rental experience can feel like a scene straight out of a horror movie.

“Detective”

A 4Sure Media Production
Producer: Beverly Batzel
Director: Alex Boikov
DOP: Ryan Wave
Executive Producer: Phillip Shakro

You rented a car. You didn't rent its baggage. This ad humorously explores the hidden surprises that can come with poorly maintained rental vehicles - from lingering odors and unexplained damage to questionable cleanliness—turning everyday frustrations into a suspenseful and entertaining story.